The Rolls-Royce Apprentice

Sir Alan Sugar recently met the future workforce of Rolls-Royce Motor Cars during a visit to the Goodwood factory. Sir Alan took a tour of the West Sussex facility and took the opportunity to chat with apprentices from the wood, leather, assembly and paint departments. The star of the Apprentice TV show is endorsing Gordon Brown’s new policy to boost the skills of the nation, with a goal of one in five young people gaining an apprenticeship within the next ten years.

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Rolls-Royce Phantom Coupé

Rolls-Royce Motor Cars will reveal a new model to their Phantom line at the Geneva Motor Show on the 4th March 2008. The Phantom Coupé will stand alongside the Phantom and Phantom Drophead Coupé and production is due to start in the summer at Goodwood.

The Phantom Coupé is described by Rolls-Royce as the most driver-orientated model of the Phantom range. With a 25% increase in fuel capacity compared to the Phantom Drophead Coupé. The Phantom Coupé is the most torsionally rigid car Rolls-Royce have ever produced. These two factors along with the 453 BHP normally aspirated 6.75-litre V12 will on paper make this a great grand tourer.

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The Eco-friendly Rolls-Royce

The term “eco-friendly” would probably not be the first word that comes into your head when you think of Rolls-Royce. Rolls-Royce may indeed make the world’s finest cars, but manufacturers like Toyota and Lexus could argue that their hybrid vehicles are the greenest.

Yet in an interesting video interview with Ian Robertson, Chairman and CEO of Rolls-Royce Motors Ltd. Lou Ann Hammond on, an expert in alternative energy technologies, probes Mr Robertson for some details of Rolls-Royce’s environmental commitment.

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Rolls-Royce record year

The Rolls-Royce Phantom Drophead Coupé has helped Rolls-Royce achieve their best ever year. 2007 sales were up 25 per cent, compared to 2006, with Rolls-Royce selling 1010 cars. This is the first time sales reached four figures and the fourth successive sales increase since BMW took the helm in 2003.

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Customising Rolls-Royce

The Rolls-Royce clientele are demographically classified as high-net worth individuals. With an average bank balance of $30 million, the typical Rolls-Royce customer is from a very exclusive club. A club where quite simply money talks. Even at these rarified heights of wealth the Rolls-Royce customer may not always get what they want, as Bojan Pancevski writes in the Telegraph.

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The Rolls-Royce Raffle

Can you imagine winning a Rolls-Royce? Mr Kilby won a 1968 Rolls-Royce Silver Shadow in a raffle!