View pictures of the Rolls-Royce Spirit of Ecstasy Centenary Drive.

Rolls-Royce chauffeurs of the world beware! If this chauffeur-driven Rolls-Royce was actually produced, it would take a very brave chauffeur to drive it.

Designed and built to 1/4 scale by Jeremy Westerlund a student at California’s Art Center. He describes it like this:

" Rolls-Royce Apparition – An ultra luxurious chauffer driven limousine evoking the glamour and sophistication of chauffeur driven cars in the past that has since been lost. This vehicle is about being seen, but at the same time being invisible or an “Apparition” in the sense that you’re safely tucked away in its palatial and private interior. "

Built out of model-milled foam from Alias data, the model is 6 feet long, built to actual size this Rolls-Royce would be 4 feet longer than the Phantom! Rolls-Royce chauffeurs can take a big sigh of relief that Rolls-Royce Motor Cars have no plans to start making the Rolls-Royce Apparition.

One of the most recognisable figures of the automotive world will celebrate her birthday this year. February 6 will mark one hundred years of the Spirit of Ecstasy, the iconic radiator grill mascot that graces every Rolls-Royce.

Fashioned after Eleanor Thornton, the mistress of the 2nd Baron of Beaulieu. Thornton drowned in 1915 after her ship was torpedoed by a German U Boat. The Baron survived. So did Eleanor’s spirit, as 4 years before Charles Sykes sculpted the now iconic mascot inspired by Thornton. The Spirit of Speed as it used to be called, is now known as the Spirit of Ecstasy.

On February 6th in London, one hundred vintage and modern Rolls-Royce cars will drive through London to celebrate this very special occasion. Through out 2011 Rolls-Royce Motor Cars will be producing one hundred Rolls-Royce Phantoms at Goodwood, especially embellished to commemorate the legendary flying lady, and her “Spirit of Ecstasy”.

The unveiling of the Rolls-Royce 200EX at Geneva. This car has now become the new Rolls-Royce Ghost

It is official. A new Rolls-Royce will start rolling out of Goodwood in the third quarter of 2009. Previously dubbed the "Baby Rolls-Royce", the "RR4" and "200EX", this new Rolls-Royce will be called "Ghost". Like the Phantom, Ghost is a name that pays homage to and salutes a celebrated car from Rolls-Royce’s past. The 1907 Silver Ghost was a landmark in Rolls-Royce history. This is the car that elevated Rolls-Royce from many of the other pioneering and fledgling motor car manufacturers. Autocar famously tagged it as "the best car in the world". This six cylinder, 7 litre machine set new standards in automotive design, and the name Rolls-Royce has since then stood for something that is top of the class.

The Ghost will double the amount of cylinders of the Silver Ghost, and with just a slightly smaller engine capacity of 6.6 Litres. These are no ordinary litres though, these are of the turbocharged variety and produce 563 bhp. I think it is quite telling that Rolls-Royce Motor Cars have published the Rolls-Royce Ghost performance figures. It demonstrates a paradigm shift in Rolls-Royce marketing. The celebrated Ogilvy advertisement half a century ago stated: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." demonstrated that Rolls-Royce did not need to shout to be heard. The typical Rolls-Royce owner was not concerned about horsepower, 0 to 60 timings or other measurements, that (perhaps) lesser cars are judged by. This is Rolls-Royce after all. The Ghost dispels this myth, in quite a bold move for the Goodwood company. However, this is a feisty car. No, it is no stroppy or anarchic boy racer, neither brash or uncouth. It is a daring and courageous car. Designed to compliment rather than replace the existing Rolls-Royce Phantom.

I believe that the Ghost has been designed as a luxury grand tourer. A car that is as comfortable as it is quick. Can we expect The Stig to be shaving tenths of seconds around the Top Gear track? Or Clarkson to be doing donuts in the Top Gear car park? Well, I suppose they would if Rolls-Royce lent them one when it is produced. Yet for all it’s performance indicators: a 0-60mph time of 4.7 seconds, an 8-speed automatic ZF gearbox and a governed top speed of 155 mph, the Ghost will always be a Rolls-Royce. Possibly leaning more towards their arch rival Bentley with this car than any other in the companies history. The Ghost will stand beside the four door Bentley Continental Flying Spur for comparison.

The Flying Spur is not restricted to 155 mph though and given the right circumstances can top out at a speed of nearly 200 miles per hour. But this is a largely academic figure, a figure rarely to be seen in real life. Later in the year Rolls-Royce will publish the full technical specification. It will be interesting to see how much this baby weighs on the scales. At 5399mm in length the Ghost is shorter than the Phantom 5834 mm or the Phantom EWB (Extended Wheel Base) 6084mm. It is still a large car though. Judging by it’s interior finish and the specifications that have been published to date, this is no stripped-down racer like the Bentley Continental Supersports. It looks like being a rather elegant grand tourer. A car built more for the driver rather than the chauffeured passengers, but never the less a very comfortable and luxurious ride for both driver and passenger.

Rolls-Royce Ghost badge, notice is now embossed in black, rather than the red of the experimental 200EX

The Ghost began life as an experimental model, the 200EX. Now as it starts to enter production, the red badges of the experimental car are replaced by black and the speculation is nearly over. In a matter of months we will see the Ghost start rolling on our roads, and I can’t wait to have a drive.

Rolls-Royce decided to unveil their new "Baby Rolls" at the 2009 Geneva Motor Show. Previously tagged the RR4, the 200EX as it is now known may perhaps be called "Silver Ghost" when it goes into production during 2010. Originally the name "Silver Ghost" was used to emphasise the spooky quietness of the Rolls-Royce 40/50 HP model, that was dubbed "the best car in the world" by Autocar in 1907.

The world’s most famous grille. "We wanted this to be less reminiscent of the traditional ‘Parthenon’ style and more like a jet intake," – Ian Cameron.

Officially described as an "Experimental" model, as you might expect from Rolls-Royce, the 200EX is not just a clay or paper mache mock-up or a stylish concept drawing. This is a proper working example of this future production Rolls-Royce. If it is a baby, then it is a particularly large example. It might not quite stretch to the length of the behemoth Phantom, but at 5.4 metres long it is still a very large saloon. It has been reported and blogged that the 200EX was born out of the recession, but the reality was that the Rolls-Royce designers started developing this car way before the global economy went into meltdown.

The usual Rolls-Royce luxury, but with a more chunky and sporty steering wheel than the Phantom.

With a more dynamic character than the Phantom, even the steering wheel is a little fatter than the svelte Phantom wheel. This suggests that this car needs to be driven, and by many accounts it has been designed to compete head on with its former sibling Bentley and their Continental Flying Spur. It will be suitably more expensive than the Bentley though, weighing in at an expected £175 000, which hardly puts it in the bargain basement. No, this car looks like being another exquisite design, complete with the signature rear mounted coach doors.

The Rolls-Royce signature rear mounted coach doors on the 200EX.

As a chauffeur-driven Rolls-Royce it is perhaps slightly overshadowed by the Phantom’s commanding presence, but this car looks like it will be as rewarding to drive as it is to recline in. Powered by a new V12 engine, derived from the new BMW 760i power plant this Rolls-Royce will probably not win any awards for economy, but in the best traditions of the illustrious company this is a Rolls-Royce that will command respect, without shouting. A grand car that will be found in the garages of wealthy motorists, even with or without a recession.

"Alluring, inviting, approachable – this car captivates with each encounter" – Chief Designer, Ian Cameron

Official Rolls-Royce 200EX Micro Site

“Is that an American car, daddy?”, my daughter asked as I gazed at these first design sketches of the RR4. “No, these are sketches of the new Rolls-Royce”, I replied. “Do you want one daddy?”, I didn’t have to ponder on this too long. “Yes, my darling, I certainly do”.

This new “junior” or “baby” Rolls-Royce looks like it will be taking on the Bentley Continentals. With an emphasis on driving, rather than the Phantom’s waftability, the RR4 looks like a very exciting car. I think Sir Henry might have described it as having a bit of fizz…

The design, known as RR4 was signed off in 2007 and engineering development is now fully underway for its launch in 2010. The Goodwood manufacturing facilities are being completely reconfigured to accommodate the RR4, with extended paint, wood and leather shops as well as a second assembly line. The company will move to a two shift system next year as it gears up for full production of the new model. The RR4 will sit alongside the Phantom model line-up. Smaller than the Phantom it will be powered by a new engine, unique to Rolls-Royce.

Chief designer, Ian Cameron, said, “Effortless performance and standard-setting levels of comfort and efficiency, executed with the utmost care and attention, remain fundamentals of Rolls-Royce design. The RR4 has a more informal presence than the Phantom models with a greater emphasis on driving. In design terms this is expressed through its slightly smaller dimensions and more organic form, yet with powerful, purposeful proportions. It is a true and uncompromising Rolls-Royce in every sense.”

“RR4 will mark a milestone in the history of Rolls-Royce Motor Cars”, said its Chairman, Ian Robertson.

Photos: Rolls-Royce Motors

The Spirit of Ecstasy has been a standard feature of Rolls-Royce motor cars since 1911.

“Rolls-Royce were keen to design their own mascot because some Rolls-Royce owners were commissioning their own designs, which were not always in keeping with the ethos of the company. So Rolls-Royce’s Claude Johnson (often known as the hyphen in the name Rolls-Royce) commissioned Charles Sykes to create the now infamous ‘Spirit of Ecstasy’.”

Rolls-Royce History: Spirit of Ecstasy

Originally the Spirit of Ecstasy was made from silver, but later models were fashioned from stainless-steel, though silver and gold are still available as an option.

In 2006, The Giantto Group produced a one-of-a-kind diamond encrusted Rolls Royce Phantom mascot valued at $95,000, and four diamond covered Rolls Royce “RR” plaques valued at $12,000 a piece.

At the recent New York International Auto Show, Manhattan Motorcars displayed another diamond clad Spirit of Ecstasy aka “Nellie in her Nighty”. A creation of Jean Kemanjian which is valued at $200,000.

I suppose it is a question of taste. Every Rolls-Royce is a unique and bespoke item, and some are more bespoke than others. However these exquisite vehicles are much more than just a bling thing. The Spirit of Ecstasy was designed to help curb original Rolls-Royce owners from sticking inappropriate mascots on the front of these cars. This elegant and flowing design has since become an icon of the automotive world. With or without diamonds, the spirit remains the same.

Eleanor Velasco Thornton

Sykes claimed that the model he based his automotive icon on was Eleanor Velasco Thornton. She was also the secretary and mistress of John Walter Edward Scott-Montagu, who in 1905 became Lord Montagu of Beaulieu. Tragically Thornton was drowned in 1915 when the SS Persia was torpedoed by a German U-boat as she was travelling to India. Thankfully her spirit will go on, thanks largely to Sykes flowing mascot.

Spirit of Ecstasy Resources

• Rolls-Royce History: Spirit of Ecstasy
• Rolls-Royce Motors Spirit of Ecstasy
• Rolls-Royce mascot mystery

Ian Robertson, the Chairman and Chief Executive of Rolls-Royce Motors Ltd, unveiled the latest addition to the Phantom line – the Rolls-Royce Phantom Coupé at the Geneva Motor Show on the 4th of February. Two years ago in Geneva, Rolls-Royce showed their experimental 101EX Coupé, and two years later they unwrapped the production model.

This gorgeous car will probably not make it make it on my shopping list. Even if it was at the very top of my list, the Rolls-Royce Phantom Coupé order book is already full. More than 200 orders have been placed, accounting for the entirety of this year’s planned production. “Two thirds of the names in our early order bank are from non Rolls-Royce owners”, CEO Ian Robertson said, “It means we’re beginning to appeal to a broader audience.”

The reason I will not be signing for one of these cars is that the “standard” Phantom does everything I want. I don’t buy cars to be driven, they are bought to be chauffeured. The Phantom Coupé has been designed to, as Mr Royce would say, to provide a “little fizz”. This is no ordinary fizz, this is Rolls-Royce fizz. With the emphasis now on the driver, this looks like being a different beast than the original Phantom.

Chief Designer, Ian Cameron pictured above with Ian Robertson, probably did not design the car for me. “The engineering of this car is based on both the Drophead and the Phantom, but this is a car with quite a different character. It has been created as a real transcontinental tourer and is the most driver orientated car we have produced to date.” Ian Robertson explained. “We have made a number of subtle engineering changes, which, when added all together give the car quite a different feel. But this is still first and foremost a Rolls-Royce with the emphasis on silent running, seemless ride and effortless power. It is certainly not a sports car in any sense, but does feel more dynamic than our other models. Starting with the chassis, it is incredibly stiff – in fact the stiffest Rolls-Royce chassis ever built – and that’s a great starting point. Springs and damper are slightly firmer, there are thicker anti-roll bars and steering assistance is reduced to increase feel. The brakes have been programmed to give a little more initial bite while a sport button on the steering wheel reprogrammes the gearbox with a more aggressive shift pattern.”

So, no I will not be ordering one, which doesn’t mean I wouldn’t want one. I don’t play golf, but I might start just so I can show off with four sets of golf clubs in it’s picnic boot. But, if I did win the lottery, I would definitely add my name to the list and wait patiently for my chance to press the sport button.

Sir Alan Sugar recently met the future workforce of Rolls-Royce Motor Cars during a visit to the Goodwood factory. Sir Alan took a tour of the West Sussex facility and took the opportunity to chat with apprentices from the wood, leather, assembly and paint departments. The star of the Apprentice TV show is endorsing Gordon Brown’s new policy to boost the skills of the nation, with a goal of one in five young people gaining an apprenticeship within the next ten years.

Sir Alan said “I was blown away with the investment Rolls-Royce has made in the apprentice scheme at this leading-edge factory. The level of craftsmanship needed to produce one of their high quality cars is incredible. The apprentices are being taught skills that I thought were a thing of the past, it is very encouraging and impressive to see it in action. There’s a real sense that a future British workforce is being trained in an excellent way”.

Several hundred new jobs will be created with the launch of a new model series, codenamed RR4, in 2010. Current staff numbers stand at around 700, having increased by around 100 with the launch of the Phantom Drophead Coupé in 2007.

Details of the Rolls-Royce apprenticeship programme, graduate scheme and current vacancies, are available from www.rolls-roycemotorcars.com.

Rolls-Royce Motor Cars will reveal a new model to their Phantom line at the Geneva Motor Show on the 4th March 2008. The Phantom Coupé will stand alongside the Phantom and Phantom Drophead Coupé and production is due to start in the summer at Goodwood.

The Phantom Coupé is described by Rolls-Royce as the most driver-orientated model of the Phantom range. With a 25% increase in fuel capacity compared to the Phantom Drophead Coupé. The Phantom Coupé is the most torsionally rigid car Rolls-Royce have ever produced. These two factors along with the 453 BHP normally aspirated 6.75-litre V12 will on paper make this a great grand tourer.

Like the Phantom and Phantom Drophead Coupé, the Phantom Coupé features rear-hinged doors which aids access to the rear lounge seats. New to the Phantom line is a picnic boot. A split rear tailgate opens to create a comfortable seating platform, which sounds ideal for an impromptu picnic. The interior also shows the LED roof lining, first seen in the limited edition Phantom Tungsten.

Rolls-Royce Motor Cars Chief Designer, Ian Cameron, said “Rolls-Royce has always been about pace, performance and style. For the Coupé design we gave the quintessential Rolls-Royce design a dynamic twist. This adds a sense of drama to the outstanding engineering and drivability that are fundamentals of Rolls-Royce cars. The dynamic drive of the Phantom has always come as a surprise to customers and the Coupé takes it one step further.”

If the Phantom Coupé performs half as good as it looks, it will give the Bentley Continental GT a run for it’s money. We will have to wait for the Geneva Motor Show to see this stunning car in the flesh.